SWOT Analysis
Date: 2015-10-01 16:08:26.0
SWOT Analysis
- Strengths
> It is suitable for target groups who are likely to wear makeup everyday and need high quality and safety product. It also suits a person who wants a convenient product. For the most effectiveness, it is necessary to reapply sunscreen every two hours (based on the study). This product provides a solution to reapply it without face washing and re-makeup and results to protect UV all day.
> Unlike the product in skincare market, our sunscreen product provides all purpose solutions. It can protect broad spectrum, uva1 uva2 uvb, during daytime and nighttime (smartphone and UV Lamp). It has no chemical preservative and perfume, thus it does not clog the pores and it is hypoallergenic. It can brighten and firm your skin.
> Safety with natural extracts, no chemical preservative and perfume
> Innovative product that can provides solutions that traditional products couldn’t
> Lower price compared to a single skincare line
> More convenience compared to using a set of skincare (the more you add skincare on your face, the less effective each of them due to less absorption)
> Suit for Face and Body
> Suit for sensitive skin
> Certified manufacturing by GMP,ISO900 and FDA - Weakness
> compete with large competitors which have competitive advantage in term of market share and investment
> the price of innovative product is higher than traditional sunscreen
> lower manpower and investment
> no IT support inside organization - Opportunities
> low supply of sunscreen spray while the high demand of convenient sunscreen especially reapplying sunscreen during a day
> The expand of skincare market
> Skincare is for all target group and likely necessary for everyone
> Hot climate in Asia is a factor for demand for sunscreen
> Our target group is women, with high population and purchasing behaviour increase the opportunity
> Online channel is easy for selling in high volume and is more convenience. It is also low investment - Threats
> high replacing products in the market
> existing and new competitors
> It is challenging to share a market with the existing brands
> More competitors occurs after AEC starts
