4Ps
Date: 2015-10-01 16:20:30.0
4Ps
- Products
> New innovative product, differs from the traditional sunscreen, provides a solution to reapply it without face washing and re-makeup, no white cast and results to protect UV all day and night.
> Manufacturing technology and skin treatment
> focusing natural extract, no perfume and chemical preservative - Prices
> Pricing by considering product position and direct and indirect competitors - Places (Channel)
> Social Networks such as Website
> drugstore and beauty clinic
> E-commerce such as Ensogo
> Distributors (focusing local distributors)
> Export (on process) - Promotions
> advertising:- All Social Networks เช่น Line, Fb, IG, Twitter, Website
- YouTube
- product review by influencer (Blogger and Net Idol)
- cable TV (future plan)
- Ads on BTS (future plan)
> Special Promotion- Duo set or free shipping
> Annual CSR with fanpage such as orphan donation
> Booth exhibition especially with DITP
